Regular fit is the quiet workhorse of the denim world — not the boldest silhouette on the rack, but the one that fits into the most wardrobes without a second thought.

The Defining Shape

A close-to-natural fit through the seat and thigh with a straight-ish leg, built to follow the body's shape without hugging it tightly or adding extra volume.

Why It's Called "Regular"

It's the baseline every other fit gets measured against — relaxed, loose and baggy all add room compared to regular, while slim and skinny take room away.

Who It Suits

Regular fit is the safest starting point if you're building a first denim wardrobe or aren't sure which fit suits you — it works reasonably well across most body types and occasions.

Start with the essentials in our jeans collection.